African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 161

Full Length Research Paper

Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments

PAN Xuan
  • PAN Xuan
  • School of Economics and Management, Department of Marketing, Tsinghua University, 100088, Beijing Shi, China.
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ZANG Shuwei
  • ZANG Shuwei
  • School of Economics and Management, Department of Marketing, Tsinghua University, 100088, Beijing Shi, China.
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  •  Received: 16 October 2017
  •  Accepted: 11 January 2018
  •  Published: 28 February 2018

How to cite this article

APA /
PAN, X., & ZANG, S. (2018). Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments. African Journal of Marketing Management, 10(2), 8-16.
Chicago /
PAN Xuan and ZANG Shuwei  . "Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments." African Journal of Marketing Management 10, no. 2 (2018): 8-16.
MLA /
PAN Xuan and ZANG Shuwei  . "Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments." African Journal of Marketing Management 10.2 (2018): 8-16.
DOI /
https://doi.org/10.5897/AJMM2017.0553
URL /
http://politicalwaffle.uk/journal/AJMM/article-abstract/4BA96A956145

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This article is published under the terms of the Creative Commons Attribution License 4.0

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